2010–2015 Reported Local Food Procurement Data

This project is a collaboration between RTI International and the 10% Campaign intended to show the use of data visualization to explore and help answer questions about data on local food spending.

NC 10% Campaign members and business partners have voluntarily reported their local food spending to the NC 10% Campaign via personalized dashboards. We have summarized data from when the Campaign started in July 2010 through June 2015. With this data, we can better understand the demand for local foods across the state and identify areas for support. Below is an interactive summary of a subset of the data.






Note: Reported spending does not necessarily reflect a business’s total local food spending—source transparency in supplier/wholesaler invoicing can be insufficient; therefore, business partners report only the products that can be validated as grown/raised/caught in NC. For ease in comparison, we have scaled the date of reporting to quarterly reporting.


Find out where actively-reporting NC 10% Campaign household members are sourcing local foods. View statewide or click a county to find out which locations are reported most often.


NC 10% Campaign members report weekly how much they are spending on NC-grown/raised/caught foods. Members also report how much they saved ($) by growing their own! Start at the map and view details statewide or click a specific county and other data will filter accordingly. You can exclude counties to see more detail or to group into a region or choose data to view from the dropdown boxes.


NC 10% Campaign partners are made up of businesses that purchase local food and organizations that support local foods. Active Partners report how much ($) they are spending on NC-grown/raised/caught foods. Start at the map to view the data statewide or click a specific county. You can exclude counties to see more detail or to group into a region. Other data will filter to that county. Use the dropdown menu to select various Measurements to view or click on a box in the Business Partner Count to look at more detail for that business type.

Funding for this project was provided by a Southern Sustainable Agriculture Research and Education (SSARE) grant: “Quantifying the Multiplier Effect: What sustainable local food systems can mean to local communities,” (LS12-248).

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