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Ugly & Wild

UGLY & WILD: Learning To Love N.C. Fish
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Even though your mama said, “there are many fish in the sea,” we often seek out what we already know. Locals Seafood is an inland fish house in Raleigh, North Carolina, that believes love awaits those who are willing to take a chance with the lesser-known, but ultra fresh, bounty caught off their coast. Over the last decade nearly 40% of N.C. fish houses have closed due to increasing demand for imported seafood; which is familiar and cheap, but from obscure sources using unknown practices. UGLY & WILD explores how Locals Seafood is creating new connections with venerable coastal fishing families to bring one of the state’s last wild foods to a dinner plate near you. After all, true beauty is fried on the inside. 


Ugly Fish Bingo 

Use Ugly Fish Bingo to educate your group about underutilized NC seafood species in a fun and engaging way!

Download our easy-to-use Ugly Fish Bingo game.

Ugly Fish Bingo Cards

Print these Ugly Fish Bingo Cards (4 on each 8.5 x 11 in. page) to play Ugly Fish Bingo!

Ugly & Wild Substitution Cards

Encourage your group to try underutilized NC seafood species by substituting Ugly & Wild species for familiar dishes. Print these Substitution Cards on the back of your Ugly Fish Bingo Cards so players can take home Ugly & Wild ideas!

Ugly & Wild Table Tents

Show your support for NC Seafood and promote Ugly & Wild with these table tents

Ugly Fish Graphics

These ugly fish logos can be used in video screening flyers or printing on buttons, t-shirts, or stickers for fun giveaways!

Ugly Fish Activity Sheets & Coloring Book

These ugly fish activity sheets & coloring book are great for restaurants or events to introduce NC seafood to the kids and teach the parents about underutilized NC Seafood options. 

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This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2013-68004-20363. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.


NC Catch

NC Catch is an organization dedicated to North Carolina seafood education and promotion. It is a partnership of the state's local catch groups: Brunswick Catch, Carteret Catch, Ocracoke Catch, Outer Banks Catch.

Seafood Market Lists (inland and coastal)

Seafood Thesaurus, coming soon.....

NC Sea Grant

NC Sea Grant provides research, education and outreach opportunities relating to current issues affecting the North Carolina coast and its communities. 


Mariner’s Menu

Ugly Fish, Yummy Recipes

Pinterest Board: nc10p/ugly-fish-yummy-recipes

Film Screening Toolkit

Are you interested in screening this video to learn more about or to garner support for NC Seafood in your area?

Click here to check out our Film Screening Toolkit.


UGLY & WILD at 7th Annual NC Catch Summit - Southport, Mar 13th

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